Saturday, November 24, 2018
The 10 best freelance mug and cup designers for hire in 2018
The 10 best freelance mug and cup designers for hire in 2018 posted first on https://www.lilpackaging.com/
Thursday, November 22, 2018
Wednesday, November 21, 2018
Tuesday, November 20, 2018
Monday, November 19, 2018
Sunday, November 18, 2018
Saturday, November 17, 2018
Friday, November 16, 2018
Thursday, November 15, 2018
Tuesday, November 13, 2018
Sunday, November 11, 2018
Saturday, November 10, 2018
Thursday, November 8, 2018
Wednesday, November 7, 2018
Tuesday, November 6, 2018
Teatulia by Here Design
Teatulia by Here Design
Opinion by Richard Baird Teatulia is a Bangladeshi single origin tea brand that recently moved into the UK market, opening a flagship store, tea shop and cocktail bar in London’s Covent Garden. It is a social enterprise creat…
Teatulia by Here Design syndicated from https://www.lilpackaging.com/
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How to create the perfect unboxing experience with your postal packaging
How to create the perfect unboxing experience with your postal packaging
When it comes to your customer unboxing an online order, it pays to make the experience memorable. Unforgettable moments like this are one of the easiest ways to brand and market your products: making sure your customers reme…
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Sunday, November 4, 2018
Saturday, November 3, 2018
Friday, November 2, 2018
Thursday, November 1, 2018
Wednesday, October 31, 2018
Tuesday, October 30, 2018
Monday, October 29, 2018
Sunday, October 28, 2018
Anton&Anton Kioski by Bond
Anton&Anton Kioski by Bond
Opinion by Richard Baird Anton&Anton (A&A) is an alternative to and antithesis of the large supermarket chains. Staff are described as relaxed, smiley and proud. Their ranges (mostly) organic, some homecooked and also availab…
Anton&Anton Kioski by Bond syndicated from https://www.lilpackaging.com/
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Saturday, October 27, 2018
Friday, October 26, 2018
Thursday, October 25, 2018
Wednesday, October 24, 2018
Tuesday, October 23, 2018
7 easy digital marketing steps for boosting e-commerce sales
7 easy digital marketing steps for boosting e-commerce sales
Started in 2014, Curated Digital is a start-up-turned-stay-up digital marketing agency with a bit of a difference. After working at Google since its beginnings in 2003, an attempt at a comedy career and a few years crossing t…
7 easy digital marketing steps for boosting e-commerce sales syndicated from https://www.lilpackaging.com/
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Monday, October 22, 2018
Sunday, October 21, 2018
Saturday, October 20, 2018
Friday, October 19, 2018
Drop Dead Clothing – High Impact Packaging for High Impact Fashion | Case Study
Drop Dead Clothing – High Impact Packaging for High Impact Fashion | Case Study
The Challenge Drop Dead delivers edgy, limited edition clothing in menswear, womenswear, and collectables. Inspired by internet culture and life on the road, Drop Dead make the clothes your favourite rock bands would wear — a…
Drop Dead Clothing – High Impact Packaging for High Impact Fashion | Case Study syndicated from https://www.lilpackaging.com/
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Thursday, October 18, 2018
Tuesday, October 16, 2018
Monday, October 15, 2018
Sunday, October 14, 2018
Friday, October 12, 2018
Thursday, October 11, 2018
Thursday, October 4, 2018
Cadbury Selection Box | Case Study
The Challenge
Cadbury selection boxes are an integral part of the holiday season. However, with a growing online gifting market, Cadbury wanted to make their selection boxes more accessible to an online audience, all year round. As such, we at Lil Packaging were tasked with creating a bespoke ‘postal selection box’ that consumers could easily mail to their …
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Thursday, August 23, 2018
Starting your eCommerce business? Things you must know about shipping to America
It probably will come as no surprise to you to know that the United States is the UK’s biggest export destination. Fortunately, whether it’s through your own website or via the likes of Amazon and Etsy, tapping into this lucrative market has never been easier. However, as with any overseas market, it’s important to get to grips with the …
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Monday, August 20, 2018
Why you dont always need a cardboard box alternative packaging solutions
If the item you need to send is big, bulky, and likely to take a bashing in transit, then a good quality cardboard box is most definitely a wise choice! But as for the rest of the time, are you at risk of overdoing it a little on the cardboard front?
There may indeed be more cost effective, more sustainable, …
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Monday, July 30, 2018
Protecting your items whats the most versatile packaging protection?
Whether you’re sending off gifts or trying to keep your customer feedback healthy, it’s important to have a go-to method of packaging that you can always rely on. You want your items to stay protected, waste as little packaging as possible, and not pay an extortionate rate for it. But are you making the right choices?
You might not have …
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Monday, July 23, 2018
Custom cardboard box design: how to make your eCommerce business stand out
Ecommerce brands of all shapes and sizes are looking for the same thing: a steady flow of happy customers who want to spread the word of how great their products and services are. To do this you’ll need to stand out, and it can be natural to focus heavily on your online presence. It’s important though not to overlook that …
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Moving office the right way: how do you protect your items? Packing tips by Lil Packaging
If you’ve got an office move planned, your job is twofold: to make sure everything gets from A to B in one piece and to keep disruption to an absolute minimum. But from desktop monitors and paper files, right through to the artwork in reception, an office move can involve having to move a surprisingly wide range of items, each …
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Monday, July 16, 2018
How to optimise your eCommerce packaging to go eco-friendly
When you keep your packing and shipping process as eco-friendly as possible, everyone feels the benefit. Smarter, greener packaging not only means less waste for your customers to deal with, helping you stand out as a responsible business, but it also means that you do your bit for the planet and even save on costs. But how can you make …
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Tuesday, July 10, 2018
Our ultimate guide to clothing packaging for eCommerce businesses
When your package lands at the customer’s door, it’ll probably be the first time they’ve ever seen and felt your product in person. From opening the box down to unwrapping the clothing itself, the whole experience will leave a lasting impression on them. If you don’t get it right you run the risk of losing returning customers, receiving negative reviews …
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Thursday, July 5, 2018
The top 5 worries about international shipping for eCommerce and how to solve them
Don’t worry, one of them isn’t pirates – we just love that image!
You’ve put together an amazing product range, and from London to New York — and pretty much everywhere in between — your website is getting a steady flow of visitors. Now comes the final hurdle: getting those orders out to your customers safely, swiftly, and at low …
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Friday, June 22, 2018
Cardboard boxes and packaging for eCommerce: how to minimise damage to your items
For your customers, the unboxing of your product is an important event. It should leave a great impression on them of not only the product, but the brand as a whole — so getting this right is essential. But if they open up their package to find a battered vintage evening gown, broken sunglasses or scratched vinyl LP, they won’t …
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Tuesday, March 27, 2018
Annual Stock Take No despatches on Tuesday 3rd April
Dave and our warehouse team are excited to be holding their annual stocktake on Tuesday 3rd April – there will therefore be no despatches on this day. All will be back to normal on Wednesday 4th April.
Good luck, Dave 
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Wednesday, March 21, 2018
Garden 13 Graanmarkt 13 by Base
Opinion by Seth Rowden Graanmarkt 13 is a restaurant, high-end concept store and apartment in Antwerp. It is described by Base, the studio behind its graphic identity, as a special house, a crossover place full of surprises. This was articulated through a story that positioned Graanmarkt 13 as a haven for people in search of objects […]
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Friday, March 16, 2018
Piccolo by Here Design
Opinion by Richard Baird. Piccolo is an Italian seed brand with a particular favour for those that are ideal for urban growers, people with small balcony gardens or working with limited space. It is a brand with character, with product naming that includes Slim Jim Aubergine and Spacemaster Cucumber expressing the space-smart dwarf varieties of the range. Piccolo worked […]
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Thursday, March 15, 2018
Its 2018 and vaping is still trending yet another booming subscription business model
We spoke about the trending interest in the subscription business model in our last article on ways to grow a floristry business online, and vaping interest growth has almost doubled that trend in terms of percentage growth attained over the past 5 years.
The trend on eCigarettes and vaping is still growing strong well into 2018 and shows no signs of letting off steam – Google Trends figures show a 1300% growth in interest and searches relating to sector over 5 years. With smoking now firmly considered a ‘pariah’ activity in the majority of social circles – Ecigs and Vaping has become a somewhat more socially acceptable alternative. Vaping has experienced explosive growth over the past 5 years inline with trending interest. A whole new industry of DIY vape oil suppliers, e-juice blenders and “mixologists” have cropped up throughout the world. The smaller players have responded rapidly to change and have secured a substantial chunk of the marketplace.
As we mentioned in our post from a few years back (ref) – the larger multinationals have responded by using their political clout to lobby for regulatory change in their favour according to ECigaretteDirect. The “Tobacco Products Directive” is now active and has been amended twice since we published our original article. Not only that, the retail model that was adopted early and easily by both small and large vendors is now being heavily competed against through the ‘convenience’ factor provided by the rise of subscription-based vape etailers.
The evidence to support or undermine the ‘health-case’ surrounding vaping is hotly contested on all sides – still with no real clear winner even in 2018. However, that hasn’t stopped vaping and ecig technology from being supported as a smoking quit-aid via the NHS here in the UK, with British American Tobacco’s option the first ‘specified’ solution. The FDA in the United States has completed the path to stamping on the vaping market, meaning that in both marketplaces, disruption is imminent.
Ten years after the smoking ban, vaping is a £1bn business
Many of the players in the Vape market are focusing on the quality of their products – however we’re helping some savvy Ecig and Vape vendors to improve upon their service. As mentioned above, subscription-based mail-order operations have much lower overheads than retail operations, and those that know what they are doing have experienced exponential growth. This means that they must focus on quality service fulfilment of their orders – ensuring they arrive on time, in full, every time. Then there is also the mailing and packaging costs that they will incur. Given the hugely competitive environment, excessive packaging, fulfilment labour costs and a distinct lack of competitive edge could all sink a business in the short to long term.
Royal Mail Restricted Items: Including eau de parfum, eau de toilette and alcohol-free perfumes, but excluding non-flammable perfumed creams, gels, oils or lotions.
With the Royal Mail and other carriers quite happy to have non-flammable vape oils in their network, focusing on a quality service as much as product might just help your business differentiate itself enough to survive the coming storm!
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Tuesday, March 13, 2018
Its 2018 and vaping is still trending yet another booming subscription business model
We spoke about the trending interest in the subscription business model in our last article on ways to grow a floristry business online, and vaping interest growth has almost doubled that trend in terms of percentage growth attained over the past 5 years.
The trend on eCigarettes and vaping is still growing strong well into 2018 and shows no signs of letting off steam – Google Trends figures show a 1300% growth in interest and searches relating to sector over 5 years. With smoking now firmly considered a ‘pariah’ activity in the majority of social circles – Ecigs and Vaping has become a somewhat more socially acceptable alternative. Vaping has experienced explosive growth over the past 5 years inline with trending interest. A whole new industry of DIY vape oil suppliers, e-juice blenders and “mixologists” have cropped up throughout the world. The smaller players have responded rapidly to change and have secured a substantial chunk of the marketplace.
As we mentioned in our post from a few years back (ref) – the larger multinationals have responded by using their political clout to lobby for regulatory change in their favour according to ECigaretteDirect. The “Tobacco Products Directive” is now active and has been amended twice since we published our original article. Not only that, the retail model that was adopted early and easily by both small and large vendors is now being heavily competed against through the ‘convenience’ factor provided by the rise of subscription-based vape etailers.
The evidence to support or undermine the ‘health-case’ surrounding vaping is hotly contested on all sides – still with no real clear winner even in 2018. However, that hasn’t stopped vaping and ecig technology from being supported as a smoking quit-aid via the NHS here in the UK, with British American Tobacco’s option the first ‘specified’ solution. The FDA in the United States has completed the path to stamping on the vaping market, meaning that in both marketplaces, disruption is imminent.
Ten years after the smoking ban, vaping is a £1bn business
Many of the players in the Vape market are focusing on the quality of their products – however we’re helping some savvy Ecig and Vape vendors to improve upon their service. As mentioned above, subscription-based mail-order operations have much lower overheads than retail operations, and those that know what they are doing have experienced exponential growth. This means that they must focus on quality service fulfilment of their orders – ensuring they arrive on time, in full, every time. Then there is also the mailing and packaging costs that they will incur. Given the hugely competitive environment, excessive packaging, fulfilment labour costs and a distinct lack of competitive edge could all sink a business in the short to long term.
Royal Mail Restricted Items: Including eau de parfum, eau de toilette and alcohol-free perfumes, but excluding non-flammable perfumed creams, gels, oils or lotions.
With the Royal Mail and other carriers quite happy to have non-flammable vape oils in their network, focusing on a quality service as much as product might just help your business differentiate itself enough to survive the coming storm!
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Monday, March 5, 2018
Riso Duomo by Here Design United Kingdom
Opinion by Richard Baird Riso D’uomo is a Milanese Carnaroli rice brand, cultivated from the same stock over hundreds of years, and grown within sight of the historic Duomo di Milano. Carnaroli is often referred to as ‘the king of rice’, and is known for its high-quality nutritional properties, cooking consistency and a ‘bite’ that makes it ideal for […]
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Thursday, March 1, 2018
Shipping books? Heres your Ultimate Book Packaging Guide.
The nation has been covered in a white dusting of snow this week (and there’s even more to come) – and what with it being World Book Day 2018 we thought there is no better time to cosy up next to the fireplace and read your favourite book – or in this case, revisit our blog post on the correct way to package books safely for sending in the post.
You’ve all seen it. That book trader that has a good old whinge on the forums about unreasonable customers leaving them negative feedback or demanding a refund because the book they’ve bought hasn’t arrived via the mail in pristine condition. That trader is clueless as to why their website, eBay or Amazon account is littered with poor feedback, and why their business is failing to pick up.
Make sure that trader isn’t you! Get your book packaging right first time!
Book packaging shouldn’t be a mission in DIY craftsmanship or a lesson in sliced-thumbs. Nor should it be an opportuntiy for your competitors to steal what is actually an easy win from underneath you. Sometimes when seeking guidance on how to do something, Google and other search engines can be your friend. Not in this case. When searching online for ‘book packaging tips’, ‘book packaging guide’ or ‘how to package books’ / ‘how to ship books’, the results are less than brilliant. Here are some of the (not sure why?) top-ranking results on how to package books in the mail:
- Sellers over at Amazon think it’s all about rolls of b-flute corrugated cardboard, bubblewrap, kraft paper… and cereal boxes?
- This blog suggests using b-flute cardboard again, with BIG. METAL. STAPLES. Near a fragile book…
- Another blog suggesting all the wrong answers for all the right reasons!
- An eBay user blog article… that misses the point.
- More strange advice that suggests you should be happy to pay to mail shredded newspaper and polystyrene peanuts around the world.
- One more eBay user blog that scares us all, and then goes for the packaging OVERKILL award.
- A YouTube video guide, that suggests b-flute corrugated cardboard rolls are the answer to all packaging problems.
- Another YouTube book packaging guide… there are no words for this.
- One last eBay blog article that actually achieves the packaging OVERKILL award.
As you can see advice on how to package books in the mail is varied, both in actual advice and quality of advice. It’s also mostly completely wrong. The best way to look at how to mail books profitably and efficiently is to look at businesses that have built their success on mailing books. Businesses like Amazon. What kind of packaging do they use to mail books every second of every day all year? WHY do they use the methods they do?
First of all, let’s look at the key challenges that books face when being sent through the mail:
Impacts:
Whether it’s a hardback, a paperback, a textbook, a comic book, or a journal – all publications of any type are vulnerable to being knocked about in the mail. Whether it’s a mailing system automated ‘runner belt’, or an overzealous postman, books can and do take impact damage. This impact damage can be caused by something knocking into or onto the package containing the book, or it can be an impact inside the packaging itself, where the book has gained momentum and crashed against the packaging meant to protect it. For rare, fragile, or hardback books, this is particularly important. They often feature cover ‘overhangs’ with delicate paper-sleeves and carefully crafted bindings. One knock, one corner crush, one crease, can render the value of these books both monetarily and perceptually lessened.
Gouges & Cuts:
Whilst technically an impact, gouges and cuts deserve their own mention, because they require specific catering for when deciding on what type of packaging to use. No book trader or dealer wants a book to turn up to a clients door with a big gouge in the cover or worse, sections ripped or cut off. So you need to protect against this.
Liquids:
Oh the horror! Whether it’s grease, water, a spilt drink or anything else liquid – books, comics and other printed media do not play well with liquids of any form. So your packaging options need to consider the ‘what if’ regarding spillages near your product. (Yes, you’re right – spillages in the post logistics chain shouldn’t be a concern for you, but it all depends on how far you want to protect your products.)
Security:
Some books are worth a lot of money. Some are simply valuable to people for other reasons. Either way, the greater the perceived value of a book, the more at risk it is to being pilfered. Making sure that the packaging is not easily accessible (or the contents viewable) to ‘chancers’ doing some light-fingered shopping, is a crucial point.
Ease of Opening:
If your customer needs a PHD or a chainsaw to open your book packaging, then there is a chance that you have gone a little too far in how you have packaged your book. Yes, protect it – but at the end of the day the customer needs to be able to get into the packaging without risking damaging the contents by doing so.
Sustainability:
Who cares about the environment these days? Nobody right? Wrong actually. Sustainabaility of packaging is a huge issue – and your greener more aware customers (they’re book readers!) will most likely prefer you to be using recyclable or non-landfil-destined packaging. Sustainability and plastic bubble-mailers just don’t go together, no matter what the manufacturers or your packaging dealers say.
Postal Costs:
Finally, a consideration that is NOT all about what your customers wants! Simply put, the more packaging you use, the heavier and bigger your packaged book is going to be. So instead of just piling more packaging on, you need to be smarter about the design of the packaging you use, and how much of it you use. Many countries operate volumetric costing for posting things – including both weight and size. Some just go by weight (Books can be really heavy!). For example, in the UK the Royal Mail uses volumetric cost assessments, and operates a volumetric tariff system. If you slip into a higher volumetric tariff because your packaging is either too big or too heavy, you’re paying for a postal tariff that you shouldn’t be. This is one of the simplest and most effective ways to keep that all important margin on your book sales, or to reduce your price in the market – both effective tactics for succeeding!
Appearance:
When packages turn up looking like they have crossed a battlefield, were put together by the wombles from loose cardboard in a bin, or like you just don’t care about the customers ‘unboxing experience’; then Houston, we have a problem. As soon as your package enters your customers world, they’re judging you. If it looks shoddy, or badly thought out, then they will not be pleased. The more you value your initial impression to the customer, the more they will think “WOW!”.
You can bet your bottom dollar that Amazon will have thought of all of the above when mailing books to customers. You don’t get to be a huge, world-beating organisation like Amazon unless you focus on things like book packaging and protecting your products during transit. If you have ever received a book or other publication that has been fulfilled by Amazon, then you’ll know that they use two key types of packaging for books and printed media:
Why do they do this? Companies like Amazon know that well made packaging that is specifically designed to cater for the crucial factors listed above is far better for protecting books in transit, and is also more cost-effective and efficient for the business. Spending time, money and energy cutting up pieces of cardboard, and taping or stapling it together with reams of plastic sheeting and bubblemailers just does not work. It’s a false economy – especially if you’re unnecessarily paying higher rate postage costs. If you want to be a back-room homestead book trader, then continue making or assembling your own packaging. If you are serious about your business, take a tip from organisations like Amazon – use ready-made book packaging to ship your books, comics, journals, textbooks, and anything else containing the all important written word.
As you’ll see if you visit our product pages, our envelopes and bookwraps (and also our flatpacks) are specially designed to cater for most of the above list – with the obvious exception being liquid resistance – which is why it is worth sealing more expensive or rare items inside a plastic waterproof envelope before being transit-packed.
Good luck in your Book Packaging endeavours! I hope this guide has been helpful to you in making better book packaging and shipping decisions.
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Tuesday, February 20, 2018
Mail happy on Mothers Day put some thought into mailing your number 1 gift for mum
Let’s face it, we’ll all be searching online for inspiration for that number 1 gift mum would be proud of this Mother’s Day (in one capacity or another) – but have you stopped to consider how your customers would feel if their beloved mums were to receive their gift either smashed, damaged, late with additional postal charges or have to collect their gift from a depot 10 miles up the road? Remember, that number one gift for Mum on Mother’s Day is a great way to say “I love you and I’m thankful for you” whereas the aforementioned failed delivery is a great way to say “I want a refund, a replacement product and a huge apology!”. You don’t want to be remembered for years to come as “that brand that ruined my mum’s special day”.
Mums deserve better!
Don’t be cheap or lazy when it comes to packaging your customers’ orders destined for proud mothers everywhere. Use packaging that will make Mum proud and shed a tear at how thoughtful and generous her children are. Mothers Day is a BIG revenue earner on the internet. If you’re in the business of selling and posting out gifts, cosmetics, fashion and fashion accessories, cards, flowers, experience days, meals out and much more – then you might want to read on!
Mums vs Dads – no competition (statistically speaking)
According to the Telegraph & VoucherCodesPro, our dear Mums are three times as valuable to internet retailers as our poor old Dads are. The average spend being around £30, it seems that mothers day presents of choice are flowers, chocolates, alcohol, beauty treatments or (as 39% of gents will probably agree) – just a card. In contrast, Dads generally get a DVD, alcohol, a gift voucher, or chocolate. Is this karmic justice for all of those forgotten anniversaries? Let’s not digress …
Some fun stats for Mothers Day 2018
- Over 1/3 of Brits said that their mum was the most inspirational person in their life. (Cue warm fuzzy feeling…)
- 1/2 of Brits believe that they’re turning into their mums… (She’s great, but I really hope not.)
- …and that this occurs when they utter the most-voted mum phrase, “What did your last slave die of?!” (Cringe.)
- 91% of mums said that they would prefer an iPad over flowers. (This is why our mailbox range, and our breezebox range are in demand this year!)
- 81% are likely to look for a discount or a voucher on Mother’s Day! (Remember, great offers do not benefit from sub-standard postal packaging…)
- The average spend on a present for mum is £27.37 (Expensive enough to need protecting with good packaging in the mail.)
- 1/5 of mums received no gifts for Mother’s Day last year – sort it out, guys! (Guilty your honour.)
- There are around 30 million cards sent for mothers around Mothering Sunday. (Our envelope range can protect them properly.)
- Half of us will send our mum a Facebook message instead of a card. (Don’t mothers deserve better?)
- The world’s most prolific mother was the Russian Mrs. Vassilyev, who had 69 children in 27 pregnancies. She had no single births, but multiple sets of twins, triplets and quadruplets.
Mother’s Day spending stats in a big, pretty infographic
Because we all love pictures, right? We’re leading the pack in terms of parental inequality (being a dad myself, I know this to be true – I’m so far down the pecking order that there are days where I am jealous of our pet rabbits) – as mentioned above, Mother’s Day UK really does fuel consumer spending up to three times higher than Father’s Day. Check out the global shopping trends infographic released by Rakuten, the 3rd largest e-commerce marketplace in the world and owner of UK’s play.com website (BTW – the French have it right!).
Whatever you’re packing for Mother’s Day 2018 – be sure to send it out with as much love and care as your mum gave you when she sent you out into the big wide world! That is unless your mother is akin to any that feature on the top 41 worst parents in Disney, in which case just use one of our mailers and follow our guide above and you’ll be a winner!
Feature Photo by Jennifer Pallian on Unsplash
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Friday, February 16, 2018
How to setup a subscription flower business growing a floristry business online
Looking for an easy way to grow your floristry business online?
Quick Answer: Subscription boxes! It’s no secret that interest in the subscription business model has increased dramatically over the past 5 years. It’s been labelled as a “disruptive industry” by the likes of Forbes. What is less known is that interest in the search term “subscription flowers” has increased by 400% since 2013 (with the search term “monthly flowers subscription” seeing a 350% interest growth). This isn’t surprising as the entire business model is built around making life easier for your customers. With time becoming such a precious commodity having the ability to offer your customers’ a service that is both convenient and time-saving will be a guaranteed winner (so long as you get the fundamentals right).
Here’s our quick guide on how to setup a subscription flower business…
We’ve taken a quick look into the industry and we’ve summarised a few key points you’ll need to consider when switching your local florist business to a subscription based flower delivery business model:
Despatch and delivery
This is the operational heart of any subscription flower business – fulfilment needs to be quick, storage spaced used by packaging needs to be kept to a minimum and the postal service you use needs to give value to the customer – the last thing you want is your customer having to travel 10 miles to the local depot to pick up their failed flower delivery (which by the time they get there are probably ruined). Letterbox friendly packaging for flowers is the way forward, as any other form of packaging will require the customer to be present to receive the package. Also there’s the unboxing experience – does the packaging deliver a frustration free opening experience? Does it protect and support what’s inside, ensuring a consistent and presentable experience? Being a florist yourself, you’ll know that presentation is especially important!
Offer something unique
As a subscription flower business using a reliable postal service – your offering should already be convenient, but how do you stand out from the crowd?
You could offer added extras like:
- Timed delivery slots to further boost convenience.
- Free gifts like small scented candles, small packet of chocolates or even partner up with other businesses and offer discount vouchers.
- Add on gift tagging service.
- Care guide and free flower feed to help keep your customers’ blooms fresher for longer.
- Offer ethical credentials such as locally UK sourced flowers (low carbon footprint), eco-friendly packaging (FSC® certified and 100% recyclable), organically grown blooms, replanting service.
- Free seed packets (so they can have flowers in their garden as well as indoors).
The ways in which you can differentiate yourself from the crowd are endless and only limited by your imagination!
Pricing strategy
Offer your customers’ an incentive to save money by switching from a single flower box delivery to the subscription service. The service should also ideally be a monthly recurring service which they will need to opt out of. Will you offer a single price that includes all delivery costs or will you give the customer the opportunity to downsize and save? The one-size-fits-all approach is a limitation you may want to avoid in a subscription as customers like to have a choice, however if there’s too many options to chose from your could end up confusion or frustrating them – remember a subscription business is all about giving convenience to the end user. Be sure to factor in all incurred costs and give yourself plenty of overhead when starting out – take a look at the competition and how they price there service and if you can’t compete on price figure out how you’ll compete on value (see above).
Conclusion
Given the above information and the boom in subscription flower delivery sector – can you really afford not change to a subscription business model? If you already have a floristry business that sells online locally and you want to scale it up and get a more consistent revenue stream with recurring customer base providing a subscription service is a no-brainer. We’ve responded to the growth in this sector with our new Printed Flowers Letterbox Mailer – now you can easily send long-stem flowers by a standard mail service (no need to sign for), ensuring that delivery is not delayed. This box has been created to fit through the vast majority of UK letterboxes (the UK standard size is 254mm/10” wide x 38mm/1.5” high). Suitable for fresh, dried or artificial flowers – this sturdy postal box enhances the customer unboxing experience with the pretty floral design printed in a subtle dusky pink on the inside.
No more missed parcel notes leading to disappointed and frustrated customers. Our Printed Flowers Letterbox Mailer is convenient, neat, easy for your clients and offers fuss-free efficiency to you.
The post How to setup a subscription flower business – growing a floristry business online appeared first on Lil Packaging.
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Sunday, February 11, 2018
Top 10 most beautiful free stock images on the internet (in my humble opinion)
I thought I’d take some time out today to share some absolutely stunning images from free stock websites pexels.com and unsplash.com (the only 2 websites worth considering for beautiful free stock images) Seeing as these incredibly talented photographers saw fit to share their work for anyone to use, on the premise that they get coverage – the least […]
The post Top 10 most beautiful free stock images on the internet (in my humble opinion) appeared first on Exist Creative.
via Exist Creative https://www.existcreative.co.uk/top-10-most-beautiful-free-stock-images-on-the-web/
Friday, February 9, 2018
We make searching for the right cardboard boxes easy with our filtering page
We take the headache out of finding the right cardboard boxes or mailing boxes for your business – check out our filter by size page…
This filter enables you to find appropriate packaging for almost any item you are sending out via mail. From cardboard boxes through to our breezebox – all you have to do is specify the ‘footprint-size’ of the product or item you are shipping, using the Width (W), Length (L) and Height (H) measures. Simply use the minimum and maximum scroller bars to find the right number and the page will automatically update. Each time you enter a figure, the search engine will refresh the view and slim down the available types and available packaging sizes that apply to your needs – be sure to give yourself a range either side of your desired size to find the box that best fits your product. If you still cant find the size you need – get in touch today as we’re a manufacturer and able to produce packaging to virtually any specification.
Why buy cardboard boxes from Lil Packaging?
Lil Packaging manufactures and supplies cardboard boxes, postal packaging and custom retail packaging to individuals and businesses the world over. With over 1700 sizes and styles to choose from, we’re pretty much guaranteed to have a box size to fit your needs! With the recent uproar over the huge use of plastic in packaging, products and in places where plastic really shouldn’t be used all polluting our oceans and destroying natural habitats the world over – we’re making a conscious shift to expand our range of 100% recyclable kraft cardboard products and to taper off our use of plastics going forwards. Eco-friendly cardboard boxes isn’t new to us, we’re one of the first independent manufacturers to commit to using only 100% recyclable and FSC® certified material in ALL of our stock products. Also, we absorb the majority of the costs to the consumer – this enables our eco-friendly packaging to remain competitive like for like on price. Superior material quality and ethical credentials your business can be proud of. You’ll be wanting eco-friendly cardboard boxes that not only deliver excellent unboxing experiences but also presents your business as both socially conscious and progressive, look no further!
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Wednesday, February 7, 2018
Cafe and Restaurant Branding Graphic Design for Restaurants
I specialise in fast turn-around Graphic Design for Restaurants, Cafés, pop-ups and street food events. This includes point of sale, flyers, menus, packaging and digital marketing collateral – I also work alongside entrepreneurs and start ups to create restaurant and cafe brands from scratch. For my latest restaurant website design and branding project please visit The Tree […]
The post Cafe and Restaurant Branding – Graphic Design for Restaurants appeared first on Exist Creative.
via Exist Creative https://www.existcreative.co.uk/cafe-restaurant-branding-graphic-design-restaurants/
Valentines Day 2018 does your postal packaging show the love?
It’s very easy to think that Valentines Day 2018 is just another sham. Boring, damaged, crusty washed-out brown and grey packages will litter doormats all over the world. Presents that after delivery provide an uninspiring and completely unromantic setting whilst awaiting being opened. If you like unexpected surprises, because what’s inside is great, then that’s fine. But if you like to build a little suspense, with a tidy, attractive and classy build-up to the unboxing experience that awaits the recipient of the romantic gesture, then retailers you need to try a little harder. The last thing you want is your customers to get a sense of ‘cognitive dissonance’ at the unboxing stage, as mentioned on our previous post on Customers Unboxing Experiences …
…it is clear that a great delivery experience (and the quality of the box packaging involved) hugely influences whether or not the customer will suffer from ‘cognitive dissonance’. That is that feeling that you’ve been let down, or ‘sold a pup’. That feeling often kills the act of repeat purchase, losing you a valuable and important customer.
Show your customers some love!
So, if you’re selling and then mailing something intimate, use discrete but clean packaging that reflects this. If you’re dispatching something fragile, package it well in a mailer that will keep it safe, secure, and well ‘retained’. If you’re sending something beautiful and classy, packaging that isn’t dirty or ugly will reflect well. To put it bluntly, put some thought into how your romance-inclined customers will feel when they receive your packaged product, lest you become the online retailer that killed Cupid!
A great choice for a secure, easy to open, classy and clean packaging, (as well as our new for 2018 bomb-proof MGT mug box and M1C with return peel n seal) – The Lil crashlock
Patented, attractive ‘retention’ packaging for fragile, and expensive items – with several new lines launched for 2018 – The Lil breezebox.
Valentines cards to send out and arrive in mint condition – The Lil envelope range now comes with 2 new additions for 2018 – A-LTR is ideal for A5 items to fit through letter tariff and the Lil A7 which can hold jumbo A2 sized prints, enlargements and more.
It’s said that pictures say a thousand words, and move hearts everywhere – send big print pictures – The Lil flatpack.
Discrete, secure, attractive and letterbox-ready packing options – The Lil letterbox is fast becoming the industry standard for postal efficiency and will help ensure full letterbox delivery and postal tariff optimisation.
It’s not too late to get your packaging purchases in place for Valentines Day 2018
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